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BMW & MINI
ROLESenior UX Designer

 PERIOD2019 - 2023

LOCATION
Germany

 OVERVIEW As the Senior UX Designer for the Personalization feature in BMW’s new Android-based head unit, I was responsible for bringing the personalization capabilities of the existing Linux-based system to Android, leveraging Android’s flexibility while maintaining consistency with BMW’s ecosystem. This required careful UX decision-making to ensure a seamless, intuitive, and brand-aligned experience across both platforms.

Note: This project is covered under a Non-Disclosure Agreement (NDA). The details shared focus on my role and impact without revealing confidential information. Any images provided are sourced from the company’s official website

Challenges & Solutions

 Adapting a Legacy System to Android
The original Linux-based personalization system needed to be restructured to fit within Android’s ecosystem, ensuring feature parity without disrupting the user experience.

SOLUTION
Conducted a UX audit of the existing system and redefined user flows to align with Android interaction patterns, while maintaining BMW’s premium feel.

 Balancing Flexibility & Simplicity Personalization allows users to customize various vehicle functions, but too many options could create complexity and cognitive overload.

SOLUTION Simplified navigation and categorization, ensuring high-priority settings were easily accessible while allowing deeper customization when needed.

  Ensuring Multi-Brand Consistency (BMW & MINI)
The system had to work across BMW’s rectangular displays and MINI’s circular interface, requiring adaptive layouts and UI adjustments.

SOLUTION
Designed scalable UI components that retained brand identity while adapting seamlessly to different screen formats.

 Collaboration Across Teams
Aligning design decisions with technical limitations, product goals, and multiple stakeholder inputs across BMW’s global teams.

SOLUTIONWorked closely with developers, product managers, and function owners to validate feasibility, streamline implementation, and ensure a seamless experience.



My Role & Responsibilities

Redesigned user flows to optimize navigation, interaction efficiency, and customization logic.

 Developed wireframes, prototypes, and high-fidelity UI assets, ensuring a seamless transition from Linux to Android.

 Worked with developers to integrate UX best practices within Android’s design constraints.

 Ensured consistency across BMW and MINI, designing adaptive layouts and scalable components.

 Collaborated with cross-functional teams, including function owners, engineers, and stakeholders, to align business needs with user expectations.



Key Takeaways
Designing for Scalability
 Created an adaptive system that works across multiple screen formats while maintaining BMW’s brand identity.
 Leading UX in a High-Tech Environment
Successfully transitioned a complex legacy system into a modern, user-friendly Android-based interface.
 Cross-Functional Collaboration
Partnered with global teams to align UX with technical feasibility and business goals, ensuring a smooth implementation.
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